Peanut Butter Slugs

  • Client:
    Pic's Peanut Butter
  • Project Details:

The makers of New Zealand’s top selling peanut butter – Pic’s Peanut Butter – have launched a new way to enjoy their famous product – single-serve sachets.

“The sachets have been a long time coming.” explains Pic, owner of Pic’s Really Good Peanut Butter. “We experimented with a breakfast bar dispensing machine initially, to minimise packaging waste, but it just didn’t work. The foil pack was our next best option, although we still haven’t figured out how to get crunchy in there.”

Find out more about Peanut Butter Slugs.

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