Talk about a Rock & Roll designer lifestlye. Back in the early 90’s, Envisage had quite a name for magazine design. As such, we were approached by then editor Bettina Vine to redesign the bi-monthly freezine for Real Groovy Records.

Before I got my hands on the job, their magazine was in bad shape. Poor design, little advertising and always late. I had an open brief and got straight to work.

The first re-designed issue is pictured below, dated July 1995. I still remember putting this one together. See the metallic background behind Massive Attack? It’s screwed up tin foil, flattened then put on my scanner. Over a client-takes-designer-out for a drink, I was hassled by the editorial team for using my lunch wrapper on their precious cover!

Needless to say, after 16 issues designed by Envisage the advertising revenue was up, page count doubled and from humble beginnings the magazine went on to become a popular monthly and important marketing tool for Real Groovy Records Auckland.

The best thing about designing for a client like this? CDs at staff prices of course!

Everything is possible. Envisage connects with your audience.